New Year’s Resolution Redux

Looking at the elapsed time between my last post and this one, clearly I am in need of a blogging resolution. Having posted in May about how companies create blogs and then don’t post to them, I have committed the same sin myself.

Add to that the fact that I just finished watching a dedicated, if slightly neurotic, Amy Adams blog for a year about cooking in “Julie and Julia,” I am well convinced that my New Year’s Resolution should involve a commitment to post regularly here. (This also helps me avoid dieting, which is a plus.)

In my defense, last summer Idea Ladder picked up two amazing new clients — iHealthSpot (www.iHealthSpot.com) and Action Online (www.ActionOnline.com) — and they’re keeping us very busy! As an ongoing consultant to these up-and-coming companies, we’ve helped streamline their web production processes, generated new business and cut production costs. In our work with iHealthSpot, we’ve helped create somewhere near 75 websites for medical and dental practices in the last 6 months — each one custom designed and written, and built on a DotNetNuke platform.

Idea Ladder also renewed its ongoing relationship with the Great Bridal Expo (www.GreatBridalExpo.com), taking on not only management of their email campaigns, but working with them to develop relationships with premier online partners in the wedding industry, including TheKnot.com, WeddingWire.com and OurWeddingDay.com. In addition, we are also managing natural and paid search for the Great Bridal Expo, as well as creating a robust social network for them — over 3,000 Facebook fans and counting — plus Twitter and a blog.

We continue also to work with Devix Corporation, designing user interfaces and graphics for their eCommerce clients. Recent projects include www.BootBarn.com and www.CTAInc.com (neither redesign is live yet, but look for comps in our updated portfolio soon!)

And just this month, we’ve entered into a relationship with leading Amazon retailer ProMax Supply, to launch their new commerce website, Finnegan Pin. Our work with Finnegan Pin started with a Devix design and has evolved into an ongoing relationship in which we consult on eCommerce strategies and provide ongoing design and development support. We’re looking forward to launching the Finnegan Pin site soon!

So we’ve been busy here at Idea Ladder. But that’s no excuse. The blog must go on, and go on it shall.

At least once a week this year — I’m committed.

Thanks for reading!

Leigh

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